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RFID Helps Tsingtao Brewery Realize Intelligent Traceability of Fresh Beer



Tsingtao Brewery's practice from the ultimate capture of consumer demand to rapid response to changes in market demand is inseparable from its "charm perception quality management model based on digital end-to-end decoding". This model is based on the “systematic creation of hard elements of products” and “immersive experience of soft elements of services” as the main line, with consumer demand as input to carry out the end-to-end six precision decoding transmissions of "perceived quality demand, product innovation, controllable technology, service innovation, smart logistics, and brand experience", establish quality management throughout the process, and finally impress consumers with attractive quality perception.




"Delivered like flowers" is Tsingtao Brewery's most appropriate expression of beer logistics and transportation. On the intelligent logistics, Tsingtao Brewery Smart Logistics connects products and consumers, and the daily temperature change of the insulated container is controlled within 1 ℃；the refrigerated vehicle body is pre-cooled to create the most suitable transportation environment of 0-10℃; the temperature inside the compartment is continuously monitored in real time during the transportation process, and the background will promptly alarm when the temperature does not meet the standard... Based on RFID technology, "one barrel, one code" is adopted for fresh beer to realize one-key intelligent traceability from production to delivery, from transportation to terminal.

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